Governance and Economic

Power of Dream

Phase 1: Idea Acquiring

Launch a call for organization-wide submissions. Ideas are evaluated by the committee based on defined criteria. Selected ideas are announced as winners of the Idea Pitching Awards round.

Phase 2: Make it happen

Projects that advance past the first selection round receive support including funding, training* and mentorship from executives, experts and specialists. Participants are guided through the process to implement their ideas according to plan, ensuring tangible results.

Phase 3: Awarding & Generalization

Results are showcased in a contest to promote learning, knowledge sharing and broader implementation of successful ideas across the organization.

Highlight Projects from Power of Dream

  • Data Analysis Improvement for sustainable growth support in Business – Leveraging Power BI to create a report dashboard to enhance shopping center management.
  • Metaverse Matching – Bringing retail spaces to life with a virtual simulation that allows customers to visualize their concepts, enhancing the sales and leasing experience.
  • Power C with Automation – Improving invoicing efficiency by automating select processes.
  • Spreading Joy through Vinyl Reuse – Creating one-of-a-kind products from recycled shopping center advertising vinyl for social programs

Achievements

  • 1,063 employees participated in the program, accounting for 20.4% of the total workforce.
  • 16 projects were awarded, with projected annual savings of Baht 9 mn, representing a 6.6x return on investment.
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