Sustainability Management

Description

Central Pattana undertakes research to identify land that is suitable for the company’s investment plans. When selecting sites, we not only look at a range of factors such as site location, potential for development, customer needs, competition intensity and urban expansion rates but also give consideration to the conservation of biodiversity. This includes no cutting down of trees and protecting and preserving water resources, species, habitats, and ecosystems. We acquire lands for development through direct acquisition as well as through agents and with every acquisition action a price analysis is performed to compare the price offered against the appraised and market values to determine price reasonableness. During the process, we also identify legal and other requirements that apply to the development and assess potential constraints in the construction project, to help ensure the success of the project.

Corporate Objective

Ensure successful project delivery that meet expected returns on investment

Description

We incorporate Green Building frameworks and practices in the design and development of our properties. This includes installing solar rooftop panels on our buildings to increase the share of alternative energy across the operations; improving energy efficiency by reducing energy use and mitigating greenhouse gas emissions; applying for and securing any permits required by law and requiring every project to conduct a social impact assessment (SIA) and environmental impact assessment (EIA); and creating more green spaces to enhance the quality of life and wellbeing of our customers and the communities where we operate.

Corporate Objective

Enhance the quality of life and wellbeing of customers and communities in which we operate

Description

When recruiting contractors, we welcome eligible businesses of all sizes that meet the qualification criteria for the procurement concerned. To be selected, contractors must pass our sustainability assessment; have a proven record of positive performances, timely completion of construction projects and efficient and effective construction cost management; and have in place robust governance structures and practices that incorporate the environmental, social and governance (ESG) considerations such as achieving occupational health and safety certifications, implementing lawful employment practices, having environmental certifications and deploying energy-saving technologies to minimize negative impact for all stakeholders. At Central Pattana, we use both the competitive bid process and turnkey procurement process to select prime contractors for our projects.

Corporate Objective

Uphold high standards and minimize negative impacts on all stakeholders

Description

We put our portfolio of properties on the market directly through the Company’s functions in charge of our sales offices and sales representatives and in exceptional cases or those that require specialized expertise through real estate agencies. Properties for lease including retail and office spaces are offered directly to target customers to curate a desirable merchandise mix for our customers and there are online channels and a call center to assist potential customers. Properties for sale including residential and condominium projects are sold through our sales offices and through real estate agencies.

Corporate Objective

Reach a wide range of customers

Description

1. Marketing events / marketing promotions We organize marketing events / marketing promotions to add value to our properties and create marketing activities that enhance the customer experience with the aim of attracting the target customers as well as boosting tenant sales and creating and providing space for social participation, helping to expand access to and recognition of local and community products and small business operators. We also work to ensure responsible marketing communications across all platforms. This means communications that are not only honest but also not mislead customers by exaggerating the capability or performance of a product.
2. Customer Relation Management: CRM is administered by the central customer service function or juristic persons whose duties and responsibilities include conducting satisfaction surveys; listening to the feedback and comments from tenants, residents and users and incorporating them into the business processes to ensure continuous improvement; and organizing customer relations activities to increase their satisfaction.

Corporate Objective

Deliver a superior customer experience, with a focus on attracting the target markets to services to drive sales

Description

This includes ensuring the services and facilities provided within our properties meet international standards and maximizing knowledge and technologies as well as partnership collaborations to implement further project enhancements. For instance security systems that also offer more convenience; common area cleaning; resource (energy, water and waste) management systems with a focus on refreshing management approaches to be in line with the principles of a circular economy, reducing energy use and lowering operating costs; information technology systems to maintain a quality customer database with careful consideration given to data security and privacy protection; ensuring compliance with sustainable building standards and procedures such as ISO 14001 Environmental Management System (EMS), ISO 14064-1 Greenhouse Gases and ISO 50001 Energy Management.

Corporate Objective

Effectively manage properties and ensure compliance with international standards

Description

This includes ensuring respect for human rights and labor and employment laws; and managing occupational health and safety, continuous employee development and motivation and retention.

Corporate Objective

Nurture excellence in the workplace and create an engaged and motivated workforce committed to Central Pattana’s goals

Description

This includes planning and organizing short and long-term finances to maintain positive cash flows and strong financial health; selecting appropriate sources of finance; managing working capital, diversification, and profit optimization; and directing and controlling the Company’s financial activities.

Corporate Objective

Maintain a strong balance sheet and ensure effective financial management and controls

Description

This includes ensuring that the Company operates in accordance with good corporate governance principles, Code of Conduct, all laws, rules and regulations applicable to the Company; and managing supply chain sustainability through meaningful stakeholder engagement.

Corporate Objective

Uphold high standards of corporate governance and transparency

Description

This includes identifying and assessing risks that may affect the Company; and establishing and maintaining robust business continuity plans (BCP).

Corporate Objective

Minimize negative impacts on stakeholders and maximize opportunities by maintaining robust business continuity plan (BCP)