Sustainable Community Development

by allocating project spaces for mutual benefit to customers, communities, and corporate sustainability. These include:

• Designated leasing areas or permanent spaces (support period of 6 months or more)
• Marketing or temporary spaces (support period of up to 30 days)
• Other spaces such as front plazas, rooftops, and balconies

• Public Services by Government Agencies

  Collaboration with the government in establishing service centers to ease public access and reduce congestion at limited-service government offices. Currently, 39 centers have been established, including 15 Government Service Centers (G Point, Government Center, District Smile), 11 Temporary Passport Offices, and 2 Immigration Offices.

• Health and Wellness Support

  Collaboration with hospitals, public health departments, and the Thai Red Cross to establish public health service centers for community convenience. To date, 4 locations have been established: 2 permanent blood donation centers and 9 health stations. In 2024, Central Tham’s “Give Blood Give Love” campaign contributed a total of 16.88 million cc of blood—accounting for 83% of all donations under the program.

• Public Exercise and National Events

  The Company allocates courtyard and rooftop spaces to encourage preventive healthcare and supports national-level table tennis tournaments in partnership with the Table Tennis Association, with 7 venues across 6 provinces and over 105,300 attendees. It also supports youth sports programs in 6 schools across 6 provinces, nurturing 163 young athletes.

• Education and Youth

  Supporting out-of-classroom learning through partnerships such as TK Park at CentralWorld, 8th floor, and providing venues for students to creatively express themselves—from thesis exhibitions to educational contests and music performances.

• Cultural Promotion

  Supporting and promoting cultural values through religious and traditional celebrations.

  • Religion: Buddhist activities like “Mee Thes Mee Talk” and Mindfulness Habits Fest; Islamic events such as Quran recitations.
  • Traditions: Almsgiving, Songkran ceremonies, provincial festivals, and Thai heritage events.
  • National Campaigns: Chinese New Year celebrations with French artist Jeanne Detallante and “17 Auspicious Artisan Dragons” to elevate cultural pride and global awareness.

• Infrastructure for Community Benefit

  • Benefitting both the community and the Company, including U-turn bridges, overpasses, skywalks, road expansions, and canal dredging.
  • Primarily benefitting communities, such as health stations in Chaengwattana, prototype public toilets in Lumpini Park, and early childhood development centers at the Police General Hospital. Support was also extended to “Colorful Phadung Krung Kasem” by the Bangkok Metropolitan Administration.
  • For environmental benefit, public park spaces near shopping centers are maintained by the Company, such as Central Park at Central Rama 2, Korat River Walk Park at Central Korat, and Pathumwananurak Park at CentralWorld.

• Volunteer Activities: “Belief in Actions - Community Day”

  Employees are encouraged to participate in hands-on volunteering, such as staffing vaccination sites, packing survival kits and sandbags for flood relief, donating blood, conducting fire safety training for youth, organizing Big Cleaning Days, and dredging canals near shopping centers.

• Emergency Relief and Community Recovery

  Implemented under the disaster management framework for communities, Central Pattana leverages its corporate assets and skilled personnel to provide emergency assistance and recovery support during crises. The process is divided into emergency response, relief, and recovery phases, applicable to natural disasters, human-made crises, and tragedies. This initiative is carried out in collaboration with Central Group and the Tiang Chirathivat Foundation. In 2024, the assistance was divided into Immediate relief – Provision of survival kits to over 1,500 households affected by flooding in Lampang, Phitsanulok, and Suphanburi provinces, and Rehabilitation phase – Renovation of public buildings and facilities for over 500 households impacted by severe floods in Ubon Ratchathani, Ayutthaya, Singburi, and Chaiyaphum provinces, along with support for two hospitals and Red Cross offices, three local tourism communities, and community enterprises.

• Through Procurement and Contracting

  • Procurement and production of New Year’s gifts under the “Gifts That Do Good” concept, now in its third year, aims to fulfill dreams, create opportunities, and generate income for marginalized groups seeking societal acceptance. Discarded items such as plastic bottles, bottle caps, and advertising banners are upcycled as raw materials, infused with southern Thai cultural identity and craftsmanship to create 2024 gifts.
  • Local and regional procurement of consumables to stimulate the regional economy, including products from community-based producers. For example, purchasing hand soap from Pathom Organic Living, with proceeds reinvested in the community, and hiring local organizers for regional marketing events in southern Thailand—totaling over THB 26 million.
  • Employee engagement activities—e.g., monthly massage therapy services for employees provided by visually impaired individuals, with a total of 15 employed.

• Go Local Love Local Project

  In collaboration with provincial tourism offices and local tourism operator networks, Central Pattana supports the development of distinctive community-based tourism routes that blend traditional and contemporary lifestyles. These initiatives stimulate local spending. In 2024, two new routes were launched: the "Khao Hin Phap Pha" trail in Nakhon Si Thammarat and the "Spiritual Journey" trail in Nakhon Ratchasima.

• One Million Trees Reforestation Project

  In partnership with the Royal Forest Department and the Ministry of Natural Resources and Environment, Central Pattana employs experts and community members to plant and maintain forest areas. Although primarily aimed at carbon offsetting, the project also creates jobs and encourages long-term community involvement in forest conservation. Reforestation efforts have been completed in protected areas in Chonburi and Phitsanulok provinces.