
Stakeholder Engagement
Stakeholder Engagement Framework
Classification and Analysis of Stakeholders
Comments and Participation
Response
The Company classifies stakeholders into nine groups,
each with an assigned responsible unit to ensure effective communication, engagement, and responsiveness. These designated units are tasked with receiving feedback and managing stakeholder relationships to ensure that all comments and expectations are addressed appropriately, comprehensively, and in a timely manner. Engagement is promoted through active listening and constructive dialogue, with feedback integrated into both corporate-level policy and operational-level management. This is achieved through surveys, seminars, internal and external communications, and relationship management with stakeholder groups, as reported on the website. In addition, the Company regularly reviews, develops, and improves work processes and products based on stakeholder suggestions or complaints, as appropriate. A dedicated whistleblowing and complaint channel is also available for all stakeholder groups via the Company’s website
The Company not only emphasizes broad-based stakeholder listening but also places strong importance on incorporating stakeholder input into corporate strategy in a systematic manner. This is linked to the Double Materiality Assessment process to ensure that issues of importance to stakeholders are properly addressed and managed.
In 2024, the Company conducted stakeholder engagement activities through in-depth interviews, focus group discussions, and online surveys to inform the enhancement of its sustainability strategy under the Better People, Better Planet, and Strong Governance framework. These insights also supported the identification of 13 material topics and the selection of six key material issues that will guide the Company’s target-setting and performance measurement.
Customers
- Service quality
- Convenience and safety of service access
- Responsiveness to customer needs
- Speed and efficiency in information and communication delivery
- Providing outstanding, distinctive, and comprehensive customer experiences
- Excellent, convenient, and safe service delivery
- Employee development under the “Service with the Heart” program
- Development of business ecosystem
- Development of Omni-channel
- Innovation development
- Customer behavior surveys prior to new project development
- Annual customer satisfaction surveys
- Customer engagement and marketing activities
- centralife X application
- Online communication and social media
- Call center +66(0)2 021 9999
- Information counters
- Online complaint channel
Tenants and Lessees (Retail and Offices) and Residential Customers
- Deliver high-quality buildings, facilities, spaces, and services on time
- Service quality and project management efficiency
- Convenience and safety facilitation
- Convenient and fast transaction channels
- Value creation and shared value generation
- Deliver quality products on time
- Excellent, convenient, and safe service delivery
- Develop a business ecosystem connected to other business groups or relevant stakeholders
- Innovation development
Develop customized applications - Accountability for products and services
- Address and improve based on feedback and suggestions through collaboration
- Provide support and assistance during crises
- Develop and train to enhance capabilities
- Receive complete and timely information and operational guidelines
- Direct communication
- Annual satisfaction surveys
- Annual meetings
- Training sessions and marketing activities
- SERVE application
- Online communication and social media
- Call center +66(0) 2 021 9999
- Online complaint channel
Employees
- Fair and competitive compensation and benefits
- Job security and career advancement
- Capability, knowledge, and skill development
- Physical and mental well-being
- Participation and feedback opportunities
- Enriching experiences beyond the workplace
- Pride in being part of the Company
- Cybersecurity
- Provide appropriate and market-aligned compensation
- Fair performance evaluation and promotion system
- Lifestyle-driven extracurricular activities
- Training programs aligned with career development plans
- Business Partner system for one-stop employee support
- Receive, consider, and respond to employee feedback and suggestions
- Annual CG Voice organizational engagement survey
- Online surveys on various topics
- Focus group discussions
- Townhall, Communication Day, Management Information Meeting, and Annual Management Conference
- Employee engagement activities
- CNext, Workplace, and MS Viva Connection platforms
- Online and offline training platforms
- Online complaint channel
Suppliers and business partners
- Fairness, equity, and transparency in business operations
- Long-term sustainable business practices
- Strategic feedback to co-develop innovations
- Accurate and timely financial management and settlement
- Transparent and fair competition
- Minimum three-party comparative bidding system
- Complete and timely payment as agreed
- Listen to feedback, suggestions, provide responses, and support issue resolution
- Co-develop innovations
- Annual meeting
- Training and knowledge-sharing sessions
- Supplier evaluation
- Online complaint channel
Communities / Community representatives including regulators and government bodies, academia and independent organizations
- Prioritize community impact, including environment, well-being, and safety
- Development for shared benefits with the community
- Fair handling of complaints
- Collaboration for shared knowledge management
- Collaboration for environmental resource management
- Data and information exchange
- Joint personnel development
- On-site community support
- Providing space for government and community use
- Volunteer activities with communities
- Community consultations and feedback, e.g., traffic and waste management
- Site visits and knowledge-sharing opportunities
- Signing of collaboration agreements
- Support with appropriate resources based on community needs
- Direct communication
- Engagement through Central Group and Central Tham
- Community impact assessments
- Meetings and training sessions
- Online complaint channel
Shareholders
- Business growth of the Company
- Expectations for the Company to operate sustainably
- Good corporate governance and transparency
- Business risk and opportunity management
- Transparent operations aligned with governance principles
- Effective management to build trust and deliver maximum returns
- Continuous transparent and complete information disclosure
- Compliance with contractual terms, conditions, and legal requirements
- Participation in sustainability assessments
- Direct communication
- Quarterly investor briefings via the Stock Exchange of Thailand’s Opportunity Day
- Annual General Meeting of Shareholders (AGM)
- Information sharing through company-hosted and external events
- Stakeholder surveys
- Information/news disclosure via the SET website, the Company’s website, and/or news agencies
- Online complaint channel
Creditors
- Good corporate governance and transparent management
- Business risk and opportunity management
- Company credibility analysis
- Financial performance and future projects
- Debt repayment capability
- Transparent operations aligned with governance principles
- Effective management to build trust and deliver maximum returns
- On-time and complete debt repayment
- Direct communication
- Quarterly investor briefings via the Stock Exchange of Thailand’s Opportunity Day
- Information sharing through company-hosted and external events
- Information/news disclosure via the SET website and the Company’s website
- Communication with the financial management team
Regulatory bodies, government agencies, academic institutions, and independent organizations
- Collaboration for shared knowledge management
- Collaboration for environmental resource management
- Data and information exchange
- Joint personnel development
- Emphasis on legal compliance and cooperation with government agencies to support national economic development, aligned with the Company’s policies
- Commitment to public-benefit projects, whether initiated by the government or by the Company, such as anti-corruption collaboration in line with Company policies
- Cooperation in achieving the country’s greenhouse gas reduction targets aligned with the Paris Agreement to limit global warming to below 1.5°C
- Strengthen collaboration and data sharing with independent organizations and social entities to foster sustainable national development with consideration for economic, social, and environmental impacts
- Co-founder of the RE100 Thailand Club to drive 100% renewable energy adoption and reach carbon neutrality by 2050
- Member of the Renewable Energy Group of the Federation of Thai Industries, advocating for Thailand as ASEAN’s renewable energy hub
- Member of the Thailand Carbon Neutral Network (TCNN), promoting net zero greenhouse gas emissions
- Member of the UN Global Compact and UNDP partner supporting gender equality
- Participant in the Thai Business for Climate Action Network (Thai CBN), linking business to a low-carbon economy
- Consultations with government agencies
- Stakeholder feedback from experts and SET Sustainability Excellence Awards judges
- Recommendations and suggestions from executives of independent organizations
- Joint meetings with government agencies, businesses, and social networks on waste management and green space development
- Knowledge-sharing site visits and workshops for educational institutions
- Consultations on drafting and signing collaboration agreements with government agencies, academic institutions, and independent organizations
Competitors
- Expectation of free and fair business competition
- Timely dissemination of critical updates, especially on safety, legal, and regulatory matters related to business operations
- Emphasis on fair treatment of competitors, with a written competition policy in place
- Operate under a fair competition framework—refraining from dishonest means of acquiring confidential information or violating intellectual property rights of others. Support ethical business practices and promote industry-wide data sharing in retail property development and management to strengthen the sector and contribute to economic, social, and environmental development of the nation
- Member of the Thai Shopping Center Association since 1998. Contributing to the resilience of Thai retail centers and supporting policy direction for climate change mitigation and legislative advocacy, including the Independent Workers Protection Act
- Collaborative meetings to align on government policies and regulatory compliance
- Targeted communications via social media platforms, such as LINE